About Us
The Middle Way Pty Ltd is a business services consultancy that assists organisations to build reputation by incorporating sustainability principles into management practice.
Established in 2002 and based in North Ryde in Sydney, we work with clients in government and industry across Australia. We deliver practical outcomes that are accurate, timely and on-target.
Our work extends from policy development and planning, through capital budgeting, strategic asset management, performance measurement, evaluation, communication, stakeholder engagement and public reporting. In recent years our focus has been drawn to the imperative of addressing climate change.
The Middle Way is led by two Principals, Pamela Stark and Geoff Noonan.
Dr Pamela Stark has wide experience in industry and environment policy, social and economic evaluation, stakeholder engagement, program evaluation, strategic planning and corporate reporting. Her deep interest in sustainability stems from the early 1990s when she was a member of the Prime Minister’s working groups on Ecologically Sustainable Development.
She has assisted clients to develop sustainability indicators; design and implement Sustainability Balanced Scorecards; evaluate sustainability performance; design sustainability project evaluation tools; prepare triple bottom line annual reports and sustainability reports; integrate sustainability into existing management systems; and plan for sustainable water resource management. More recently she has assisted corporations to prepare for and implement greenhouse gas reporting including for the National Greenhouse and Energy Reporting Scheme and the Carbon Disclosure Project. She previously has held senior positions in NSW and Australian Government environment, water, industry development and central policy agencies.
Qualifications: Ph D in Science; Master of Commerce; Grad Dip Public Policy.
Geoff Noonan’s interests lie in applying corporate social responsibility concepts to the risk analysis of commercial, industrial and public infrastructure projects. He has designed decision-support tools for strategic investments in major capital assets, as well as assisted clients formulate strategies for addressing the potential environmental, social and economic impacts of new business proposals.
Geoff has extensive experience in the environmental health sciences and their policy development, and has held senior positions in the health, environment or planning portfolios of the Australian and NSW Governments. He is a commercial mediator and a highly experienced facilitator, having undertaken a range of technically specialised national consultation programs for industry and government.
Qualifications: Master of Commerce; Grad Dip Intl Law; B App Sc; MASM.
